Breaking Down China’s Mass Affluent Classes into 5 categories

It’s no secret that during the past decade, China has re-emerged as a world super-power, and we have seen the emergence of a new middle class that is more affluent, and bigger spending, than almost any other demographic anywhere in the world.

But targeting this demographic has not always been easy. What are their characteristics? Where do they like to shop? And for what?

A new report from Jing Daily and Carat has done more than most to break down China’s “Mass Affluent Class” into groups that marketers can understand better, by focusing on “M.A.C” Males.

According to the report, this demographic are aged between 25-40, and they are better educated and more internationally-focused than the generations that preceded them. They like to enjoy themselves, seeking out new leisure and entertainment experiences, see themselves as more sophisticated that their forebears, and they are not as keen on status symbol based activities, such as golf.

But the report is at pains to explain that M.A.C’s are not all the same. Far from it, in fact, hence Jing Daily and Carat have broken them down into 5 very different categories:

Aficionados, Skeptics, Epicureans, Aspirants and the Bling Kings.

Whilst all 5 groups overlap in terms of tastes, behaviour and aspirations, they all have different things in common, and if you are in the business of selling to them, you had better not get them confused!

Whilst none of the five disparate groups are “in it for the money”, the Bling Kings, for example, are louder, and showier than more “sophisticated and refined” Aficionados, or realistic and focused Skeptics.

Like the Bling Kings, Aspirants are spontaneous and enjoy the limelight the most, whilst Epicureans are perhaps the most balanced, entrepreneurial and visionary.

Epicureans, the report reveals, make good entrepreneurs, although Bling Kings and Aspirants are great at seizing opportunities and grabbing opportunities with both hands.

Each of the separate groups are tight knit and hard to break into. Aspirants and Bling Kings are self-referential, and use Wechat to plan parties and social occasions, whilst at the other end of the spectrum, Aficionados and Skeptics prefer to listen before they speak and are likely to talk about business, or engage in carefully planned and executed chit-chat.

What all M.A.C males have in common is that they have high expectations, can be demanding, and don’t rely on old-fashioned means of determining social status.

Marketers are likely to have to work twice as hard as ever to keep pace with their rapidly changing tastes.

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Paying Employees Abroad – A Guide To PAYE & Social Security Considerations

If your business is considering making an overseas hire – congratulations! In business, expanding internationally can be extremely rewarding, both financially; in terms of driving the growth of the business and discovering new markets to sell your product into; and culturally – seeing how things get done in contrasting business environments can only help give a business owner a better understanding of their enterprise.

But from an administrative and tax perspective, hiring overseas is complex and to get it right involves a little bit of extra work – we have produced the following notes to try to help all business owners understand what needs to be done before you can start to make payments to overseas staff.
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Top 5 Destinations For Families Seeking The Expat Lifestyle

There is much to be said for living life as an ex-pat – the sense of freedom it can give a young person or couple seeking adventure in their early twenties, the opportunity to learn a new language and explore a new culture, and a more (or less, depending upon your point of view) forgiving climate.

But when it is time to start raising a family, many ex-pats choose to return to the UK. It makes sense for several reasons; to be closer to family, to educate children in the same system as their parents, to obtain a British passport.

That said, there are some equally compelling reasons to remain abroad. Let’s look at the pros and cons of 5 of the most tempting places to live as a family abroad. Read more

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If the thought of running your Fintech challenger, digital startup or indeed, any other kind of business in a post-Brexit Britain is just too horrific, there are plenty of places in Europe that will welcome you with open arms – provided your Europhile credentials check out, of course.

Here are 5 recommendations below – feel free to share yours with us – and of course, when it comes to arranging moving money abroad, we will be more than happy to help.

Lisbon

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6 Payments Apps That Are Great For SMEs

After trialling the product for some time over here, Square, the US based payments provider startup founded by Twitter CEO Jack Dorsey, has finally launched in the UK.

Square, which floated on the New York Stock Exchange in November 2015 at a valuation of around $6bn, provides independent traders with a means to take card payments using a reader- and it will retail over here in the UK at just £39.

It got us thinking about other payments apps that are valuable to startups and SMEs, and in that spirit, we present 6 of the best we could find! Read more

How To Use The Money Cloud To Transfer Money To Malaysia

At some stage of our careers, we all dream about what it would be like to work from a different location. Could it really be possible to swap the grey skies of London for South East Asia, for example?

The answer, of course it is yes, it’s more than possible, and it’s a great way to broaden your horizons and learn all about a new culture, plus relocating abroad could also be a boon for your business or career, too!

If the opportunity does cross your path at the right time, a spell abroad could be a highly desirable move.

But there may be all kinds of other reasons why you might want to send money abroad to Malaysia. You may be a Malaysian living overseas who wants to send their money back home to relatives. You may be a business paying a Malaysian supplier, or setting up an office there. You may be paying for a holiday in advance. You may be paying for tuition. You may be buying a property there.

Well, we can’t find you a flat in downtown Kuala Lumpur, but we can help you on the currency side – by showing you how easy is it can be to transfer money overseas.

Worked Example

Let’s say you need to transfer some money to Malaysia and complete a worked example. Read more

China’s Silk Road v2.0: How It Could Change The Game For Eastern Currencies

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