7-Eleven has opened the doors to its first cashierless store, located at its Irving, Texas headquarters.
The 700-square-foot store will be running in pilot mode and only available to 7-Eleven employees. It’s a similar approach to how Amazon initially piloted and tested its cashierless store, Amazon Go.
“Retail technology is evolving at a rapid pace and customer expectations are driving the evolution,” said 7-Eleven President and CEO Joe DePinto in a press release. “Our team is dedicated to continuing 7-Eleven’s legacy of innovation with industry-leading digital solutions. Most recently that has included our award winning 7Rewards loyalty platform, 7NOW on-demand delivery, mobile checkout, and now our new cashierless store.”
Shoppers use an app to check into the store, shop and exit. They receive a detailed receipt upon the completed transaction.
The brand stated a “proprietary mixture” of algorithms and predictive technology separate individual customers and their purchases from others
“Ultimately, our goal is to exceed consumers’ expectations for faster, easier transactions and a seamless shopping experience,” said Mani Suri, 7-Eleven senior vice president and CIO, in the release. “Introducing new store technology to 7-Eleven employees first has proven to be a very productive way to test and learn before launching to a wider audience. They are honest and candid with their feedback, which enables us to learn and quickly make adjustments to improve the experience. This in-house, custom built technology by 7-Eleven engineers is designed for our current and future customers. We continue to innovate, and coupling fresh, innovative, healthy food options with a frictionless shopping experience could be a game-changer.”