As mobile finance takes up an ever-more central part of our daily lives, understanding the benchmarks and trends from within this fast growing vertical is more vital than ever. In order to answer these questions and more, Adjust has partnered with app Intelligence platform Apptopia to create the Mobile Finance Report 2020.
Mobile finance is quickly establishing itself as an integral part of our everyday lives, whether that’s in advanced economies — where mobile apps provide an unparalleled ease of use — or in emerging markets — where mobile finance is bringing banking services to people historically out of reach of the banking industry.
As with any fast-growing sector, it can be hard to keep up with all the latest developments. Which regions are growing the fastest? What is the industry’s trajectory for growth? And how has the global pandemic affected consumer behavior? As mobile finance takes up an ever-more central part of our daily lives, understanding the benchmarks and trends from within this fast growing vertical is more vital than ever. In order to answer these questions and more, Adjust has partnered with app Intelligence platform Apptopia to create the Mobile Finance Report 2020, which you can click here to download a free copy of.
Adjust’s latest report highlights app finance industry trends in Argentina, Brazil, Germany, Great Britain, Japan, Russia, Turkey, the U.S. and Ukraine, offering an essential overview of the world of mobile finance and an insight into where it’s heading. We’ve highlighted some of the biggest takeaways from the report here.
Activity in investment apps is booming
The global pandemic has led to an unprecedented shift in global economic patterns, and apps offered by trading platforms such as Acorns, Gatsby and Stash are democratizing investing by making it easier and more accessible. This has led to a surge in activity for investment apps, which saw an 88% growth in average sessions per day from January to June 2020.
Payment apps are where the money is
When it comes to payment apps, sessions increased by 49% between H1 2019 to H1 2020 across the countries in our survey. The most impressive growth rates were seen in Japan (75%), Germany (45%), Turkey (39%), the U.S. (33%) and the U.K. (29%).
Sessions for banking and payment apps combined increased 26% on average across the countries in our survey. While all countries saw an uptick in sessions, stand-out markets by growth rates were Japan (142%), Germany (40%), Turkey (31%) and the U.S. (27%).
Super-apps continue to shake up the market
Super-apps remain one of the top trends in mobile. Asia gave rise to the super-app via big names such as WeChat and KakaoTalk, but other regions are now catching on, with Revolut— for example — pursuing a ‘super-app’ strategy.
For more insights like these, download your copy of the Mobile Finance Report 2020 today.