Global payments platform Adyen has expanded its acquiring capabilities to include Japan to meet increasing demand from international and domestic merchants serving shoppers in the country.
Japan follows launches in Australia, New Zealand, Hong Kong, Malaysia and Singapore to further extend Adyen’s local acquiring capabilities in Asia-Pacific.
According to GlobalData, the data and analytics company, the Covid pandemic has further accelerated ecommerce growth in Japan. And, as Japanese consumers continue to embrace online shopping, the use of electronic payments will rise as consumers continue to move away from cash-based payments.
The Japanese government has also set a goal of increasing cashless payments from 20 per cent to around 40 per cent of all transactions by 2025.
Adyen provides end-to-end infrastructure connecting directly to Visa, Mastercard and consumers’ globally preferred payment methods to deliver frictionless payments across online, mobile, and in-store channels.
Its all-in-one payment platform allows merchants, including Microsoft, Foodpanda, VanMoof, Breitling and G-Star, to get the most out of each transaction with local payment processing. The company manages the entire payment flow, including gateway, risk management, and acquiring for its merchants.
Warren Hayashi, president of Asia-Pacific at Adyen, said: “Asia-Pacific is a key growth driver for many of our international merchants, and therefore for Adyen. We’re excited to bring our full-stack solution to merchants in Japan, as more companies transition to digital payments. Merchants can discover new avenues for growth and offer richer customer experiences with our payment optimization tools and data insights.”
While Trevor Nies, senior director of e-commerce payments, risk operations & analytics at Microsoft, added: “We are excited to be one of the first to go live with Adyen in Japan and offer our customers a seamless payment experience. Adyen is one of our strategic partners who processes payments for us globally, across nearly all Microsoft products and services.”
With direct card acquiring connections with Visa, Mastercard, JCB, American Express, Diners, Discover and Union Pay, transactions will be processed locally in Japan via the Adyen platform.
Adyen currently offers local acquiring for international cards in Australia, Brazil, Canada, Europe, Hong Kong, Malaysia, Singapore, Puerto Rico, New Zealand, and the United States.