BNP Paribas Asset Management (‘BNPP AM’) has
announced the launch of its Investment Insights service, offering
intuitive interaction with Alexa-enabled devices to access
voice-activated market commentary and thought leadership.
Investment Insights was developed as part of BNPP AM’s broader
investment in technology, aimed at enriching and automating its
investment processes and client communications. It is one of BNPP
AM’s most innovative digital initiatives to date and demonstrates
artificial intelligence can enhance the conversation with clients
and investors, while facilitating data collection to better
understand user engagement.
The launch of Investment Insights follows a year-long
collaboration between teams and across regions, and has been
developed using US English, representing over 70% of the global
user base. Users span 41 countries, including the United States,
Canada, UK and Australia, where BNPP AM has offices. Assessing user
engagement with each feature is key, and will enable
language-specific versions to be developed for major European
markets, including France and Germany.
Investment Insights offers Alexa users:
- The Market Update: a 4-5 minute briefing, available on Monday
mornings, giving an outlook for the week and key market trends to
look out for.
- The Daily Brief: a 1-2 minute briefing on the day’s most
- The Wrap: a 3-4 minute recap, available on Fridays, covering
the most important thought leadership content shared during the
week. –The Data Hub: a live database of market data, such as ETF
and stock prices, trading volumes and performance.
- FAQ: answers to questions about BNPP AM, such as number of
employees, AUM or office locations.
Hilda Tingle, Head of Digital Marketing at BNP
Paribas Asset Management, said: âWe believe that voice-enabled
interaction with our clients and investors will become increasingly
important and the introduction of Investment Insights is a key
development, enabling us to offer a voice experience that is more
robust and complete than anything else that is currently available
within the asset management market.â
Alexa Offers Fintech News and Insights Via BNP Paribas Asset
Management appeared first on The Fintech Times.