Ally Financial’s Ally Lending announced this week it is now offering financing on buy-now, pay-later (BNPL) platform Sezzle. The new collaboration enables select shoppers to pay for purchases over time using Ally’s installment loans or Sezzle’s BNPL installment offerings.
If a purchase is eligible for an installment loan from Ally, the shopper will see the message “financed by Ally” at checkout. Loans will be available for purchases of up to $40,000 with terms ranging from three to 60 months. This broadens the availability of financing typically available on Sezzle, which currently limits shoppers to four installments paid over the course of six weeks on purchases up to $2,500.
“We’re on a mission to financially empower the next generation,” said Sezzle CEO Charlie Youakim. “With Ally Lending’s personalized, flexible financing solutions now available on our platform, we’re able to offer even more options for consumers to budget their purchases and responsibly pay for what they want and need.”
Today’s news comes during a time when both online shopping and BNPL are on the rise. Over the past year, BNPL increased 17% in Gen Z populations and 21% for millennials.
Sezzle initially went public on the ASX in July of 2019, and now has a market cap of over $777 million, a figure that is almost 5x higher than it was at the start of 2020. The company announced earlier this month it will IPO in the U.S. later this year.