Amazon Web Services Dominates Cloud Infrastructure Market Shares

Finbold has presented Synergy Research Group‘s research on cloud infrastructure market shares following the industry’s extreme growth in the last few years. It found that Amazon Web Services (AWS) accounts for the largest share at 33 per cent. In second and third largest shares are Microsoft’s Azure platform and Google Cloud at 21 per cent and ten per cent respectively. Despite emerging as significant players in the cloud computing space, their combined market share still trails AWS.  

Elsewhere, Alibaba Cloud has a share of six per cent to emerge as the first top provider outside North America. IBM closes the top five category with a share of four per cent.

Drivers for market dominance by Amazon

The cloud computing segment has recently accelerated amid a shift to digital products mainly powered by the impacts of the covid-19 pandemic. Amid the shift towards digital solutions, enterprises are increasingly considering the cloud as a vital digital transformation engine and a technology that improves business continuity. Furthermore, the growth of cloud computing has resulted in the providers emerging as ​​cash cows for their parent companies.

With the impact of the pandemic, service providers that have focused on offering office productivity tools business analysis suites have stood to gain more users, moving beyond the essential cloud infrastructure services.

Although most of the leading service providers offer similar products, some have banked on unique fundamental drivers to emerge top. In this case, leading providers like AWS have deployed various tactics like aggressive investments that have expanded its network while lowering prices to reach more consumers.

Additionally, AWS has the edge over competitors due to the platform’s ability to offer convenient and efficiently scalable solutions that have attracted a diverse customer base alongside an extensive network of partners. For instance, AWS has noted that its customers mainly comprise enterprises, governments, educational and research institutions alongside startup and digital-native customers.

Although AWS has a steady lead over its rivals, Microsoft and Google are catching up through accelerated innovation around machine learning and artificial intelligence (AI) programs. Notably, AWS is considered to lag AI, a key growing cloud computing element.

Elsewhere, AWS has recently faced significant outages that have sent panic across the market. Such incidents might prompt users to opt for other providers since disruptions highlight the danger of relying on one service provider. The recent notable outage was recorded in December 2021 due to loss of power in a data center in the US, which caused knock-on problems affecting a range of popular online services.

A spot check of the providers shows North America is a dominant region, which can be tied to high cloud computing adoption due to factors like the presence of many enterprises with advanced IT infrastructure. Additionally, the area hosts technical expertise. However, the Asia market is also expected to catch up and offer significant growth opportunities for cloud computing vendors.

Criticism of top cloud infrastructure providers 

The dominance of Amazon, Microsoft, and Google has also come under criticism, especially from the antitrust perspective. Notably, critics have blasted firms like Amazon for abusing their market share control by engaging in anticompetitive behaviour. For instance, the Federal Trade Commission is reportedly finalising its long antitrust investigation into AWS.

Additionally, with the amount of data processed by the cloud computing providers, the systems are open to cyberattacks like the cloud malware injection. Notably, cloud computing solutions guarantee security, flexibility, scalability, and agility.

  • Francis is a junior journalist with a BA in Classical Civilization, he has a specialist interest in North and South America.