Apex Fintech Solutions and Zogo Finance Partner on DIY Investor Education

  • Zogo Finance announced a partnership with Apex Fintech Solutions to help promote financial literacy.
  • Clients of the two companies will be able to access more than 450 financial literacy-related educational modules.
  • Zogo Finance won Best of Show at FinovateFall 2019 in New York for its Teen Financial Literacy App.

Zogo Finance, which won Best of Show in its 2019 FinovateFall debut, announced a partnership with Apex Fintech Solutions that will help investors educate themselves on the fundamentals of sound money management. The collaboration will enable clients of both companies to access more than 450 learning modules on investing and financial literacy.

“Millennials and Gen Z are reinventing investing, which requires companies to adapt to their evolving interests, financial aspirations, and educational needs,” Zogo founder and CEO Bolun Li explained. “Apex shares our vision of harnessing technology to create customized, flexible, and accessible learning opportunities to support investors of all types.”

With more than 500,000 users and 180+ financial institution partners, Zogo leverages behavioral economic research – much of it developed at Duke University – to help improve youth financial literacy. The company’s app uses easy-to-comprehend lessons to educate users on complicated financial concepts, and offers rewards and incentives to encourage users to complete the coursework. Users can also earn rewards by taking positive financial actions such as logging into their mobile banking app, visiting a bank branch, or even using their debit or credit cards. Since inception, users of the Austin, Texas-based company’s technology have completed more than 16 million lessons, with the average Zogo users finishing 38 financial literacy courses.

“Our mission is all about democratizing finance through access – and education is a vital part of that,” Apex Fintech Solutions CEO Bill Capuzzi said. “Partnering with Zogo helps us empower our clients and their millions of customers.”

Founded in 2018, Zogo Finance forged 31 new partnerships with financial institutions in the first quarter of 2022. The company has raised $295,000 in funding from investors including MassChallenge and TechStars.

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