Backbase Inks New Partnership with Boston-based Eastern Bank
  • Backbase has forged a new partnership with New England-area financial institution, Eastern Bank.
  • Eastern Bank will leverage Backbase-as-a-Service and Backbase Digital Sales technology to streamline its new account opening process, as well as create and release new financial products and services.
  • With $24 billion in assets and more than 120 locations, Eastern Bank serves customers in eastern Massachusetts, southern and coastal New Hampshire, and Rhode Island.

A new partnership between engagement banking innovator Backbase and Eastern Bank will bring a fully digital account opening experience to the Boston-based financial institution’s customers. Eastern Bank ($24 billion in assets) will deploy both Backbase-as-a-Service and Backbase’s Digital Sales solutions, which will give Eastern the technical infrastructure it needs to create and deliver new products and services faster.

The deployment of Backbase’s Digital Sales solution will enable Eastern Bank to combine Backbase’s out-of-the-box accelerators and integrations with solutions from third-party fintechs to offer their customers personalized digital banking services – as well as remove much of the complexity customers encounter when opening new accounts. Eastern Bank expects to offer Backbase’s Digital Sales capabilities in the first half of this year to new retail customers. The bank’s new commercial and business banking customers can expect a similar offering later in 2022.

“We are thrilled Eastern Bank chose to collaborate with us around this commitment to technology and innovation,” SVP of Americas at Backbase Vincent Bezemer said. “Like us, they are passionate about delivering the best digital experience possible for customers.” Bezemer complimented Eastern Bank’s team as “agile and digitally-focused” as well as having a “human-centered approach” to collecting and incorporating customer feedback to ensure high-quality customer experiences.

Founded in 1818, Eastern Bank offers banking, investment, and insurance products and services for retail consumers and businesses in parts of Massachusetts, New Hampshire, and Rhode Island. The bank earned the 2021 Impact Innovation Award for Artificial Intelligence and Advanced Analytics by Aite-Novarica Group and was a finalist in the Best Small Business Banking Solution category at the 2021 Finovate Awards.

A multiple-time Finovate Best of Show winner, Backbase is one of Finovate’s oldest alums, having made its debut on the Finovate stage in 2009. More recently, the company participated in Finovate’s return to live events last September as part of FinovateFall in New York. At the conference, Backbase demonstrated its complete customer onboarding technology that consolidates customer finances via direct deposit, billpay auto linking, and debit card account opening.

Founded in 2003 and headquartered in Atlanta, Georgia, Backbase was named “Best in Class” among digital banking platform vendors in Javelin’s 2021 Digital Banking Platform Scorecard. In addition to its partnership with Eastern Bank, Backbase has collaborated in recent months with Wyoming-based Blue Federal Credit Union and St. Louis, Missouri-based, family-owned First Bank.

Photo by Sasha Prasastika from Pexels