Black-Owned Fintech Kinly Partners with Data Aggregation and Enhancement Platform MX
  • Black-founded and run fintech Kinly announced a partnership with open finance company MX.
  • The partnership will bring MX’s financial data aggregation and enhancement solutions to Kinly via the Lehi, Utah-based company’s open finance APIs.
  • MX is a multiple-time, Finovate Best of Show winner. Founded in 2020, Atlanta, Georgia-based Kinly has raised $20 million in funding.

Kinly, a digitally-oriented financial services company dedicated to helping African Americans build generational wealth, has teamed up with financial data aggregation and enhancement solutions platform MX to power its custom-built financial tools.

Headquartered in Atlanta, Georgia and founded in 2020 by CEO Donald Hawkins, Kinly leverages financial education, savings and wealth building, and other strategies to help improve financial outcomes. The company offers a deposit account, a Visa debit card, early wage access, overdraft protection up to $100, and cash back rewards for purchases made at participating Black-owned businesses as well as thousands of popular retailers. There are no hidden fees, no minimum balance required, and Kinly customers can also take advantage of fee-free ATM withdrawals nationwide. Deposits are FDIC-insured, and Kinly’s banking services are provided by The Bancorp Bank.

Hawkins praised MX for both its mission and its “passion for diversity.” He added, “I’ve been impressed with MX’s world-class financial data platform for years and look forward to partnering with them. MX’s open finance APIs will help fuel our mission to help serve and improve the financial livelihood of our broad community.”

The partnership with Lehi, Utah-based MX – a multiple-time Finovate Best of Show winner – will bring valuable data aggregation and enrichment to Kinly courtesy of MX’s open finance APIs. This connectivity will enable Kinly to quickly and securely link to and verify data for a wide variety of financial use cases ranging from account opening and money movement to underwriting.

“Working closely with Kinly to help provide data enhancement and personalized financial advice for the Black community aligns perfectly with our mission to empower the world to be financially strong,” MX Chief Product Officer Brett Allred said. “We’re big fans of Kinly and the underrepresented community it serves and look forward to its continued growth and ongoing partnership into the future.”

Kinly joins a growing ecosystem of Black and African American-based financial institutions, including Greenwood, CapWay, and Guava. The company has raised a total of $20 million in funding courtesy of a $5 million seed round in November of 2020 and a $15 million Series A round in August of 2021. Forerunner Ventures led Kinly’s Series A, which featured participation from Kapor Capital, Anthemis Group, and Point 72, as well as from individual investors from the world of professional sports such as Marshawn Lynch and Kevin Durant.

Photo by Elijah O’Donnell