- Charitable giving app Daffy has received $17.1 million in funding.
- Daffy was co-founded by CEO Adam Nash, former president and CEO of Wealthfront.
- In the U.S., individuals gave more than $324 billion to charitable organizations in 2020.
Aside, the company behind charitable giving app Daffy, has secured $17.1 million in Series A funding. The round was led by Ribbit Capital and featured participation from XYZ Capital and Coinbase Ventures, along with more than 50 angel investors including Amy Chang and John Lilly. The company will use the funds to help scale Daffy and bring additional product innovations to market to help encourage more people to participate in charitable giving.
“People want to be generous and help those less fortunate than themselves, but we are all busy and life gets in the way,” explained Daffy CEO and co-founder Adam Nash. “My co-founder Alejandro and I believe that all of the innovations that have helped us shop, save, and plan, Daffy can also use to help people make giving a habit.”
Americans are often credited for being among the most generous charitable givers in the world. One study by Giving USA revealed that individuals in the U.S. gave more than $324 billion to charities in 2020. That said, Nash believes there remains a “Generosity Gap” between what Americans give to charities and what they would give if the process were easier. The company cites a study by the Stockholm School of Economics that suggested that something as simple as pre-commitment – agreeing in advance to make a charitable contribution – can boost an individual’s contribution amount by as much as 32%.
To this point, Daffy works by encouraging users to provide a charitable giving goal for the year and asking them to take the “Daffy Pledge” to set aside money on a weekly, monthly, or quarterly basis to reach that goal. As the funds accumulate, Daffy invests the money in one of nine portfolios – rather than having the money sit in low-to-zero interest-bearing cash accounts. When the goal is reached, user can access the funds to make their tax-deductible donation to one of more than 1.5 million U.S. charities available via the Daffy platform. The company said that 40% of its users take advantage of the “Daffy Pledge” option for regular contributions.
Headquartered in San Francisco, California, Daffy takes its name from the acronym DAF, which stands for donor-advised fund. These funds are tax-deductible accounts specifically designed for charitable giving. Assets from cash to stock to cryptocurrencies can be placed in a DAF and donors can take immediate tax deductions on those contributions.
“Daffy takes many of the amazing innovations we’ve seen in fintech to a large new space, charitable giving,” Ribbit Capital Managing Partner Micky Malka said. “Within seconds, you can donate to your favorite causes and charities from anywhere. By building a seamless and habit–forming giving experience, Daffy is not only creating a better way to give, but a better way to live.”