Clearpay Helps U.K. Square Merchants to Offer Buy Now, Pay Later
  • Square is launching its first integration with ClearPay this week.
  • Square merchants in the U.K. can now leverage Clearpay (known as Afterpay outside of the U.K.) to offer a BNPL payment option to their customers making purchases both online and in-person.
  • The integration is the result of an acquisition between Square parent Block and Afterpay in January of this year for $29 billion.

Block’s Square is launching its first integration with ClearPay (also known as Afterpay) in the U.K. this week.

The move will make ClearPay’s buy now, pay later (BNPL) technology available clients making purchases at both in-person and online Square merchants. End customers will have the option to pay in four interest-free installments over the course of six weeks, while merchants will receive payment right away.

There is record demand for BNPL among U.K. consumers. The BNPL model is the region’s fastest growing online payment method. Last year, consumers spent $15 billion using BNPL on e-commerce purchases. This figure is expected to double by 2025.

“The integration across platforms furthers our goal to give sellers of all sizes omnichannel tools that help them to grow by meeting consumer shopping habits, whatever and wherever they are,” said Head of Square Alyssa Henry. “Clearpay provides our ecosystem with a new tool beyond an alternative payment method; it enables an omnichannel commerce solution that can offer true value to our sellers.”

Today’s news comes after Square’s parent company Block acquired Afterpay for $29 billion in January of this year. Outside of the U.K., Square has already seen positive results from its integration with Afterpay. The company reported that in the U.S. and Australia, the average transaction size among customers using Afterpay is three times greater than non-BNPL purchases. Across the globe, Square noted a 180% increase in new customers using Afterpay offered by Square sellers between February and March of this year.

Founded in 2009, Square is a fintech pioneer. The company was among the first to offer mobile point-of-sale payments. Today, Square offers a holistic merchant services platform and competes with some of the largest traditional players in the space, as well as newcomers including Stripe and PayPal. Earlier this year, Square teamed up with Apple to launch Tap to Pay on iPhone. The new service will offer sellers a solution to accept contactless payments with no additional hardware.

Photo by Uzunov Rostislav