Cryptocurrency exchange platform Coinbase announced plans this week to launch its own NFT marketplace. Dubbed Coinbase NFT, the new marketplace will help users mint, purchase, showcase, and discover NFTs.
“Just as Coinbase helped millions of people access Bitcoin for the first time in an easy and trusted way — we want to do the same for the NFTs,” said Coinbase VP of Product and Ecosystem Sanchan Saxena.
Coinbase NFT, which the company aims to launch at the end of this year, will offer a user-friendly interface that the company said will be “as simple as tapping a few buttons.” The new platform will be creator-centric, placing art and the artist’s experience at the forefront.
Coinbase is putting creators first by leveraging decentralized contracts and metadata transparency to help artists maintain creative control. Additionally, the platform will cultivate a community for artists and their fans using social features to help users discover and discuss NFTs. Coinbase NFT will curate a personal feed based on users’ interests. User profiles will showcase all of their NFTs and will help them connect with like-minded collectors and artists.
“Our ambition with Coinbase NFT is to allow everyone to benefit from their creative spark; to contribute to a future where the creator economy isn’t a small subset of the real economy, but a central driver,” said Saxena.
Coinbase NFT will compete with NFT exchange platforms such as OpenSea, one of the major players in the space. According to TechCrunch, OpenSea facilitated $3.4 billion in transaction volume in August of this year. Coinbase NFT boasts two differentiating factors that set it apart from OpenSea. The first is that Coinbase is placing a large focus on the social and community aspects of its tool, something that OpenSea lacks. Coinbase’s second differentiation is that it comes with brand recognition and a built-in client base of 68 million users.
Currently, there is no word from Coinbase on the commission percentage it will charge artists, nor on the royalty percentage for perpetual trades. Whatever it decides, it will need to compete with OpenSea’s relatively-low 2.5% fee.
Coinbase went public on the NASDAQ earlier this year, trading under the ticker COIN. The San Francisco-based company’s user numbers increased 44% in the third quarter of this year, up from 56 million users in the previous quarter. Brian Armstrong is CEO.