Digital-Only Banks Continue To Swipe Millennial Customers; deVere Group Survey Finds

https://thefintechtimes.com/digital-only-banks-continue-to-swipe-millennial-customers-devere-group-survey-finds/
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More than half of millennials are happy to switch to, or have already switched, to a digital-only bank; reveals the latest data from the independent financial advisory deVere Group.

The results from the poll, which quizzed 550+ clients born between 1980 and 1996, highlighted how 59% of those surveyed already exclusively use digital banking services, or are planning to make the switch to do so within the next year.

The respondents are clients who currently reside in North America, the UK, Asia, Africa, the Middle East, East Asia, Australasia, and Latin America.

Nigel Green, CEO and Founder, deVere Group Nigel Green, CEO and Founder, deVere Group
Nigel Green, CEO and Founder, deVere Group

Of the poll’s findings, Nigel Green, deVere Group CEO and founder, comments, “This is more bad news for traditional banks, which seem to have been in a perpetual game of ‘catch-up’ in recent years amid evolving customer expectations, regulatory requirements and tech advances. The poll’s findings are a big deal for old-school banks. Why? Two reasons: first, millennials because they’re the fastest-growing cohort of clients; and second, because they are becoming the beneficiaries of the Greatest Transfer of Wealth in history.”

According to some estimates, $68 trillion in wealth is to be passed down from the baby boomers – the wealthiest generation ever – to their children and other heirs (millennials) over the next few decades.

“Millennials have grown up on technology. They are ‘digital natives,’” continues Nigel. “They’ve been influenced by the enormous surge in tech as they came into adulthood – which came around the same time of the global financial crash that hit in 2008. Against this backdrop, they seemingly became comfortable using fintech to help them access, manage and use their money rather than using a traditional bank.”

Indeed, according to a Facebook white paper entitled “Millennials + money: The unfiltered journey,” 92% of millennials distrust banks and many view them as an unreliable source of information.

“Mobile-first millennials expect easy, immediate access and control of their finances in the palm of their hand. They demand to be able to transfer money and pay bills in one tap or swipe. They want to be able to review their spending habits, be offered guidance, and have real-time access,” adds Nigel.

“In most cases, ‘too big to fail’ traditional banks are struggling to keep pace with the tech innovations that are now driving shifting customer expectations. Legacy technologies and clunky business models are presenting considerable transformation challenges.”

As well as the on-the-go convenience, control, and flexibility that digital-only banks offer, clients are also attracted by their green credentials.

Last year, the deVere CEO noted, “Individuals and companies are increasingly embracing and expecting green, paperless banking. This is partly fuelled by the pressing need for us all to drastically reduce waste and better protect the environment – something the pandemic and issues such as raging wildfires has collectively focused minds on – but also because a paperless system is, typically, a more convenient and efficient one.”

“Traditional banks have a long way to go to catch-up with tech-driven challenger banks and fintech firms, which are intrinsically much greener and are leading the charge to a paperless future.”

Nigel concludes with “Mobile-first millennials’ world view, in many regards, has been shaped by tech. It’s natural that they turn to fintech instead of a banking system that they perceive as outdated and/or untrustworthy.”

  • Tyler is a Fintech Junior Journalist with specific interests in Online Banking and emerging AI technologies. He began his career writing with a plethora of national and international publications.

https://thefintechtimes.com/digital-only-banks-continue-to-swipe-millennial-customers-devere-group-survey-finds/