Sporting events are a huge business considering the almost fanatic sports followers. Other than the core business of selling tickets, myriad other services ride alongside—parking, food and beverage, and merchandise sales. Cash has been the most preferred mode of payment for these services by a majority of fans despite the availability of other cashless options.
Impact of COVID-19
COVID-19 forced a drastic change in behavior among consumers, especially organizers who implemented protocols for the safety of staff and fans by minimizing physical interaction and ensuring social distancing. Payments is one such area where there has been a quick win. Now (more than ever before), a seamless and entirely contact-free, touchless payment experience has become highly relevant to consumers and businesses. Contactless payments …