Driving App Monetisation for Developers in the Middle East and Africa With Huawei and TPAY MOBILE

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It was recently announced that global giant Huawei is cooperating with TPAY MOBILE to make it easier and more convenient for developers in the Middle East and Africa (MEA) region to monetise their apps on Huawei Mobile Services (HMS).

Leading digital merchant acquirer based in the United Arab Emirates (UAE), TPAY MOBILE, enables payment acceptance from 54 mobile payment providers (DCB and wallets), which are connected to over 580 million consumers across 24 countries through a single integration. Its shareholders include Helios Investment Partners, the leading Africa-focused private investment firm, and A15, the Middle East’s leading tech-focused VC fund.

The first phase of the agreement will offer DCB services in 10 countries across MEA region, including all mobile subscribers. Huawei and TPAY MOBILE have been working closely as part of their ongoing commitment to support developers in the MEA region. This partnership will allow local and global developers to monetize their apps and services through HMS’ In-App-Purchases (IAP) kit across the region. TPAY MOBILE’s Direct Carrier Billing (DCB) service offers all Huawei’s HMS customers in the MEA region the ability to pay for their apps and services through their mobile phone number. This will make it more accessible for Huawei and HONOR device users to pay for online services and apps on HMS.

As a result, developers will get 100 percent DCB coverage in the MEA region including Kuwait, Bahrain, Oman, and Qatar. TPAY MOBILE is the top alternative payments enabler in the MEA region and brings a wide range of capabilities to Huawei’s HMS platform.

Sahar Salama, the Founder and CEO of TPAY MOBILE said, “We are very excited to launch this strategic partnership with Huawei which will equip local and global developers with the tools they need to better monetise their services through In-App-Purchases capabilities. This agreement further extends the value of TPAY MOBILE for top global merchants who are aspiring to scale their businesses across our region. Developers and online merchants have now an unparalleled access and local know-how, coupled with a trusted, agile, resilient, and scalable payments platform that they can use to scale up their businesses. During the first phase, we aspire to roll out payments in around 10 countries.”

Adam Xiao, Managing Director, HMS and Consumer Cloud Service for Huawei Consumer Business Group MEA said: “We welcome the opportunity to partner with TPAY MOBILE and as a result provide our users with more payment options. By working with TPAY MOBILE we have been able to make it easier for local and global developers to monetize their apps and services to millions more people in the MEA region.”

The partnership will help with TPAY MOBILE’s fintech technology and familiarity being a homegrown Middle East innovation, complimenting with Huawei’s global presence. Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population. Fourteen R&D centres have been set up in the United States, Germany, Sweden, Russia, India and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. Huawei’s global network is built on over 32 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world. Tpay Mobile’s services are currently available in Egypt, UAE, KSA, Palestine, Jordan, Qatar, Kuwait, Bahrain, Oman, Tunisia, Iraq, Algeria, Morocco, Turkey, Libya, Sri Lanka, Nigeria, Tanzania, Kenya, Ghana, Mozambique, Uganda, Zambia, and Zimbabwe. The Company is headquartered in the UAE and its shareholders include Helios Investment Partners, the leading Africa-focused private investment firm, and A15, the Middle East’s leading tech-focused VC fund.

  • Richie Santosdiaz, Contributing Reporter for Middle East and Africa

https://thefintechtimes.com/driving-app-monetisation-for-developers-in-the-middle-east-and-africa-with-huawei-and-tpay-mobile/