Dubai Islamic Bank Launches New #ReadyForTheNew Positioning

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Dubai Islamic Bank (DIB), the largest Islamic Bank in the country,
has unveiled its new positioning –
#ReadyForTheNew, which is based on the financial
pioneer’s long-term vision to be the most progressive Islamic
financial institution in the world.

The positioning reflects the nature of the ever-evolving new
world of today and is ably supported by a redefined purpose and a
fresh set of values which emphasise simplicity and convenience
whilst keeping customers and clients in the forefront.

“Yes, undoubtedly, 2020 was a challenging year for all of us.
But it is now over,” said Dr. Adnan Chilwan,
Group Chief Executive Officer of DIB. “We need to move ahead,
look beyond, into the future, which is filled with an abundance of
opportunities and endless possibilities. Our positioning is based
on this very thought – to be ready for the new. New challenges to
overcome and new milestones to achieve.

“#ReadyForTheNew is more than a tagline or positioning – it
is a pledge, a promise – it is the new norm for us at DIB. Such
new approaches necessitate the need for a new way of thinking, a
new way of conducting ourselves, and certainly a new way of
working.
The DIB of 2021
and beyond is all about this new
attitude.”

DIB has been providing digitally intelligent banking solutions
to its customers on regular intervals, a driving force behind its
steady growth over the last few years. From being a home-grown,
UAE-based brand, with today, a footprint across seven geographies
around the globe, DIB has stuck to its core strategy by aligning
its positioning to that of the country towards the future

Explaining this new era of banking for DIB, Dr. Chilwan said:
“This is a changed world – driven almost entirely by the fourth
industrial revolution, which is a digital journey connecting human
behaviour to the Internet of Things. The events of 2020 have
massively expedited this shift and it is therefore incumbent on us
as a leading Islamic bank to redress the role we play in society
and the day-to-day lives of our customers.”

A campaign will be rolled out in the days to follow to
communicate and detail the new positioning to all customers and
stakeholders as well as the market at large.

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Dubai Islamic Bank Launches New #ReadyForTheNew Positioning

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