exagens and Desjardins Leverage Behavioral Banking to Boost Financial Wellness

  • Behavioral banking solutions provider exagens announced its fourth consecutive multi-year agreement with Desjardins.
  • Desjardins has leveraged its relationship with exagens to bring the benefits of behavioral banking to its members.
  • Exagens made its Finovate debut at FinovateSpring 2018. The company is based in Montreal, Canada.

Behavioral banking solutions provider exagens has renewed vows with credit union Desjardins. The two entities announced their fourth consecutive multi-year agreement this week. The news affirms a bond that extends back to 2015.

“Throughout our longstanding partnership, exagens has worked with Desjardins to address challenges like improving the financial wellness of their members, up-selling, cross-selling, reducing call center volume, and increasing digital engagement,” exagens President and CEO Michael Stojda said. “This most recent renewal again confirms our steadfast focus on community-based financial institutions, the strong relationship we’ve built with Desjardins and the ongoing value together we’ve provided to both Desjardins and their members over the past 8 years. We look forward to this exciting new chapter in our partnership.”

Desjardins is the largest credit union group in North America, with assets of more than $407 billion. Courtesy of its partnership with exagens, Desjardins has provided its members with contextual, personalized insights into their financial lives. The credit union’s Assistant AccèsD solution leverages exagens’ behavioral banking technology to proactively engage members across the entire digital banking experience. This level of engagement helps members save, spend, borrow, and invest in accordance with their goals. Since embarking on its partnership with exagens, Desjardins has seen 3.4x more savings per year per member, increased digital engagement, and reduced operational costs.

More recently, Desjardins has leveraged its relationship with exagens to address issues ranging from rapid deposit growth to the challenges of the COVID pandemic. Proactive engagement with members, according to Desjardins, also has helped significantly reduce call center volumes.

Founded in 2013, exagens is headquartered in Montreal, Quebec, Canada. The company made its Finovate debut in 2018 at FinovateSpring. Exagens and its solutions have earned recognition and received industry awards from EFMA, Celero, and OCTAS. Exagens was named a Cool Vendor in Banking by Gartner in 2019.

Photo by Thanh LY