With a robust and secure mobile payment solution, consumers are more likely to get on board and embrace mobile payment technology.
According to Statista, there are 64 million mobile payment users in the United States. And as mobile payment technology becomes more secure and more comfortable to use, the number of people who pay with their mobile phones will increase.
Security seems to be a top concern for many end-users. A recent study conducted by our company found that security was the top concern among consumers when using a mobile payment platform.
“Not everyone is comfortable with mobile payments, though. According to a 2019 survey by Pew Charitable Trusts, a substantial number of consumers still avoid mobile payments because they’re concerned about security,” CreditCards.com writes on its website.
With a robust and secure mobile payment solution, consumers are more likely to get on board and embrace mobile payment technology. Secure mobile payment platforms instill confidence and trust in consumers who choose to pay with their mobile phones.
Ease-of-use and speed
Aside from security, ease-of-use and speed, are also significant aspects of a quality payment platform. A cumbersome payment platform that is slow creates the opportunity for customers to fall out of the payment process. And as many organizations know, these types of scenarios put more weight on call centers. Also, when a user falls out of the payment process, this can prolong the period it takes for a company to receive the money they are due.
The importance of responsive design
While payment apps certainly have their benefits, responsive payment platforms have theirs, too. Payment platforms that are web-based and built using responsive design make payment technology accessible from all devices – mobile phones, iPads, and desktops. Responsive design is the perfect problem-solve for all web-accessible devices.
Efficient mobile payment solutions: consumers and merchants
When companies set out to develop payment platforms, sometimes assumptions are made in the process. These assumptions about what consumers prefer or how they might respond to specific designs will always fall short of real data – real information collected from consumers and used to design a payment solution.
Consumers play a vital role in the initial design phase of a payment platform and provide feedback to help organizations refine designs so that the final product is aligned with the preferences of the end-user.
The same thing is true about merchants. Their input and feedback are invaluable when developing an ideal payment solution.
A short recap
Today, the number of people who use mobile phones to make payments continues to increase. However, for many end-users, security concerns remain an issue and keep many consumers from adopting mobile payment technologies.
Other factors that can impact a consumer’s views on mobile payment platforms are ease-of-use and speed. These are all important issues to address to ensure your payment solution works for your customers.