Figure Names Former Coinbase COO as President

Blockchain-based financing company Figure announced today it has scooped up Asiff Hirji, former COO of Coinbase, as its new President.

In his tenure at Coinbase, Hirji helped the company grow its revenue to more than $1 billion and boost its valuation to $8 billion. He also served as Operating Partner at Andreesen Horowitz and was COO at TD Ameritrade. Prior to those positions, he held senior leadership roles at TPG Capital, Saxo Bank, HP, and Bain Capital.

“Asiff has already been a critical advisor to me on how we manage the growth of Figure in order to drive the transformation of financial services across categories and around the world,” said CEO Mike Cagney. “His deep experience in the financial services industry and his long history of helping companies drive and manage growth are both going to be important to the growth of Figure and the creation of our new merchant bank.”

Figure was founded in 2018 by former SoFi Founder and CEO Mike Cagney. The company provides direct-to-consumer solutions to help consumers optimize their finances via three products, a home equity line of credit, mortgage refinance, and student loan refinance. The company leverages the blockchain to process the loans and offers a simple application process to provide funds in a matter of days, not weeks.

In his new role, Hirji is responsible for building a new bank division that will enable banks to leverage Provenance, Figure’s blockchain-based transactions platform.

“Blockchain will crash the costs of financial services, making products more affordable and available to all. Figure is one of the very few companies actually turning that promise into reality,” said Hirji. “The opportunity now is to scale to more financial products and open this capability to all financial institutions. I feel fortunate to be able to help make the promise of blockchain a reality.”

Since the company’s launch, Figure has now become the fourth largest originator of HELOC loans in the U.S. The company has raised $1.2 billion in combined debt and equity and is headquartered in San Francisco, California.