- Finastra has announced a strategic alliance with Ohio point-of-sale (PoS) financing and Buy Now, Pay Later (BNPL) company Jifiti.
- The alliance will bring new PoS financing capabilities to financial institutions in Finastra’s Banking-as-a-Service ecosystem.
- Finastra was formed via a merger between Finovate alum Misys and D+H in 2017.
Just last week we highlighted the state of Ohio as a place where innovation in fintech and insurtech was thriving. Today, we learn that financial software company and Finovate alum Finastra has inked a strategic alliance with one of Ohio’s fintech innovators: Columbus-based point of sale financing company and Buy Now, Pay Later platform Jifiti.
The collaboration will bring embedded financing capabilities to financial institutions in Finastra’s Banking-as-a-Service (BaaS) ecosystem. These capabilities will enable banks to empower merchants with point-of-sale financing options such as Buy Now, Pay Later and split payments. Whether transacting online, in-store, or by call center, consumers will be able to access this expanded range of financing options. Jifiti’s platform will be pre-integrated with Finastra’s systems, making deployment easy for financial institutions currently using Finastra to power their core banking operations.
Finastra Senior Director for Solution Management, BaaS & Orchestration Jeanette Kescenovitz put the partnership in the context of the recent launch of Finastra’s BaaS embedded consumer lending offering. “We look forward to leveraging Jifiti’s best-in-class retail point-of-sale solution to give financial institutions a simple way to provide a seamless, embedded finance offering with a fully digital-first experience,” Kescenovitz said.
Jifiti offers a modular, white-label platform that supports a wide range of point-of-sale financing options. These options include installment loans, lines of credit, split payments, BNPL, and B2B financing. Founded in 2011, the company introduced its B2B Buy Now, Pay Later solution for banks, lenders, and merchants last month. The addition of the offering for business customers significantly enhanced the capabilities of Jifiti’s platform, enabling the technology to cover virtually all types of Buy Now, Pay Later options.
“The B2B market was the next logical step in our journey at Jifiti,” company CEO and co-founder Yaacov Martin said when the launch was announced. “We aim to give every customer the financing that best suits their needs. Now we can help our bank and merchant partners extend that same level of customization to their business customers through specialized B2B-embedded finance.”