FinovateEurope Digital 2021 Sneak Peek: Dreams

A look at the companies demoing at FinovateEurope Digital on March 23 through 25, 2021. Register today and save your spot.

Dreams is a financial wellbeing platform that helps banks attract the new generation and create superior digital engagement by leveraging the latest insights from cognitive and behavioral science.


  • Increase financial wellbeing: 2/3 of Dreams users feel less stressed about money
  • Increase retention: 4.3x vs. comparable financial apps
  • Attract the next generation: 75% millennial audience

Why it’s great
Dreams leverages cognitive and behavioral science to effectively influence consumer behavior, help the end user create healthier financial habits, and help banks significantly increase digital engagement.


Lucia Hegenbartova, Chief Commercial Officer
Hegenbartova is Chief Commercial Officer at Dreams, responsible for building commercial partnerships with banks around the world.

Elin Helander, Chief Scientific Officer
Helander is Chief Scientific Officer at Dreams, responsible for injecting the latest insights from cognitive and behavioral science into the Dreams app.