FinovateEurope Sneak Peek: W.UP

A look at the companies demoing live at FinovateEurope on February 11-13, 2020 in Berlin. Register today and save your spot.

W.UP is an AI-powered banking personalisation platform that allows banks to understand and cater to customer needs in real time.


  • New concept of financial well-being
  • Contextual offers to help achieve sustainable spending
  • Customer-bank relationship evolving and engagement boosted through personalisation

Why It’s Great
We help banks unleash the power of real-time data to understand and serve their customers better.


Tamas Braun, Sales Director
Braun has worked in the retail banking technology industry for the past 15 years. Most recently, he worked at technology vendors such as IND and Misys before joining W.UP.

József Nyíri, VP of Bus. Dev.
Nyíri is a hands-on innovator and growth leader with more than two decades of fintech experience. He is a visionary and speaker on digital transformation of the banking industry.