FinovateFall 2022 Sneak Peek: Apiture

A look at the companies demoing at FinovateFall in New York on September 12 and 13. Register today and save your spot.

Apiture’s embedded banking tools allow financial institutions to embed financial services into non-bank partners’ software, extending these services to new users and giving more convenient banking options.

Why it’s great

Embedded banking enables financial institutions of any size to create new revenue streams by attracting users outside of their existing geographic footprint and cross selling in new ways.


Daniel Haisley, EVP of Innovation
Haisley leads Apiture’s innovation efforts encompassing Data Intelligence and API Banking solutions. He has an extensive background in product and design management and, prior to his time at Apiture, Haisley held product leadership roles at Live Oak Bank and 1st Source Bank. He brings 10+ years of experience driving innovation in technology for financial institutions.

Haisley is a graduate of Purdue University in West Lafayette, IN, where he earned a B.S. in Financial Counseling & Planning, and the Graduate School of Banking at the University of Wisconsin in Madison, WI.

Danielle Eriksson, Director of Product Management
Eriksson is responsible for leading the API Banking and Embedded Banking initiatives on the Innovation team. She has experience in capital markets, building financial products for retail and institutional investors, as well as building financial technology solutions to help financial institutions improve cost efficiencies, engage customers, and ultimately grow the balance sheet.

Eriksson graduated from Tufts University, where she earned a bachelor’s degree in Economics. She is currently pursuing a master’s degree in Quantitative Management and Business Analytics from the Fuqua School of Business.