FinovateFall 2022 Sneak Peek: ASA

A look at the companies demoing at FinovateFall in New York on September 12 and 13. Register today and save your spot.

ASA is an embedded fintech solution providing a clear path to innovation, scale and customer empowerment for financial institutions and fintechs, powering growth and opportunity for all.


  • FIs turn on any new fintech without liability or risk
  • Customers privately and anonymously connect to fintechs
  • Both FIs and fintechs experience easier one-to-one vendor due diligence

Why it’s great

ASA solves liability and risk traditionally associated with financial institution/fintech partnerships, enabling unlimited innovation and customer choice powered by FIs.


Landon Glenn, Founder & CEO
Glenn founded ASA to connect financial institutions with customer-facing fintechs in a secure, compliant and easy to implement marketplace.

Lisa Gold Schier, CSO
Gold Schier drives the strategy of collaborative banking, creating a clear path to innovation, scale and customer empowerment through embedded fintech.

Nick Hammerstad, CRO
Hammerstad is responsible for revenue/sales operations, leading revenue generation functions and developing strategic business partnerships through collaborative banking.