FinovateFall 2022 Sneak Peek: Finotta

A look at the companies demoing at FinovateFall in New York on September 12 and 13. Register today and save your spot.

Finotta is a provider of embedded fintech for digital banking. Finotta’s Personified platform is a combination of products that help financial institutions better meet the needs of their customers.


  • Personalized financial guidance
  • Predictive product recommendations
  • Gamification

Why it’s great

Finotta empowers its FI customers to deliver the right experience, service, or product at the right time to their users with a gamified Financial Health Level that helps improve their financial life.


Parker Graham, Founder and CEO
Parker Graham serves as Founder and CEO of Finotta. Graham began his professional career in the NFL. After working at BOK, Graham founded Destiny Wealth in 2018 and pivoted to Finotta in 2020.