FinovateFall 2023 Sneak Peek: Cashy

A look at the companies demoing at FinovateFall in New York on September 11 and 12. Register today and save your spot.

Cashy engages financial institutions’ Gen Z customers through gaming and education. Simulating real-life scenarios, players compete to grow their assets while remaining happy.


  • Engage Gen Z: Cashy’s average monthly engagement time is 80 minutes
  • Build trust: Experience is co-branded
  • Convert: Personalized rewards get 5x industry average CTRs

Why it’s great

Cashy helps companies engage Gen Z like no other product. Teenagers and young adults literally jump from their chairs while playing.


Mart Vainu, CEO
Vainu is a serial entrepreneur who, after having taught finance to over 3,000 students, saw that to reach 30 million, it had to be as entertaining as TikTok.

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