FinovateFall 2023 Sneak Peek: Debbie

A look at the companies demoing at FinovateFall in New York on September 11 and 12. Register today and save your spot.

Debbie is the rewards platform for debt payoff, using behavioral psychology to help incentivize debt payoff and savings. The organization is launching Rate Crusher, their credit card refinance marketplace for credit unions and other financial institutions.


  • Connect with highly motivated and young borrowers
  • Further incentivize deposits
  • Boost engagement and reduce debt

Why it’s great

Debbie’s solution targets the underlying root cause of negative financial behavior and incentivizes good habits. Their users are primed to succeed.


Rachel Lauren, COO & Co-Founder
Lauren has built up the Debbie userbase to over 20k people. She was previously a venture capital investor at BDMI and equity research associate at Credit Suisse.

Frida Leibowitz, CEO & Co-Founder
Leibowitz is responsible for the product vision and execution at Debbie. She previously worked in credit risk at Marcus by Goldman Sachs.

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