Glia Taps Illuma Labs to Bring Voice Authentication to its Customer Service Platform

Digital customer service provider Glia is enhancing its Glia Interaction Platform with a partnership with voice authentication provider Illuma Labs. Glia has integrated Illuma’s voice authentication technology into its customer service platform to help organizations streamline voice authentication for customer service interactions.

Glia anticipates the new addition will not only prevent fraud, but also enhance the customer experience and improve operational efficiency. “Illuma Shield fits seamlessly with the Glia Interaction Platform, adding more efficiency by making voice authentication effortless,” explained Illuma CEO and Founder Milind Borkar. “Our joint customers are experiencing the real value that the Glia and Illuma partnership delivers.”

Illuma Shield is Illuma’s flagship voice biometrics product that integrates signal processing, AI, and machine learning. The technology works in the background to authenticate customers during an interaction and prevent account takeover. Meanwhile, the customer service representative doesn’t need to make unnecessary clicks or spend time on data entry during or after the call. And because the user interface shows up on the agent’s existing screen, they don’t have to open up a different window.

The Glia Interaction platform is comprised of digital, phone, and self-service customer service options. The range of solutions not only provides customers a variety of options when seeking out customer service, but it also offers end users a seamless, omni-channel experience in the event they need to change communication channels.

“Authentication, particularly for phone banking, has traditionally been cumbersome and a major source of friction,” said Glia SVP of Alliances Steve Kaish. “By verifying enrolled customers in the first few seconds of natural conversation with the Illuma Shield software, Glia quickly enables an authenticated interaction, reducing fraud and letting customers focus on their immediate need, be it an account balance, mortgage inquiry or loan origination.”

Glia was founded in 2012 as SaleMove. The New York-based company offers digital communication environments, on-screen collaboration, and AI-enabled assistance tools for clients who need to support end customers online, over the phone, in home office environments, and via video. In total, Glia has facilitated more than 10 billion customer interactions. The company has raised $152 million and counts Envestnet, Deutsche Bank, and United Healthcare among its clients.  Glia has taken home 10 Finovate Best of Show awards for its live demos and most recently showcased its tools at FinovateSpring 2021. 

Founded in 2016, Illuma seeks to help credit unions boost their brand reputation with a modern and seamless member experience and better security. The Texas-based company has raised $2.5 million. Illuma appeared on the FinovateSpring stage last month in San Francisco with a demo of how it brings passive voice authentication to Glia’s customer service interactions.