Google enters banking, lures new players to BaaS

https://bankinnovation.net/allposts/focus/innov-strat/google-enters-banking-lures-new-players-to-baas/
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Google’s growing portfolio of bank partnerships is signaling a trend among legacy institutions that co-branded Banking-as-a-Service (BaaS) might be the easiest way to maintain market share in a world gone increasingly digital. Many banks new to the business of BaaS are providing the necessary back-end tech and banking rails to their competitors rather than compete […]

https://bankinnovation.net/allposts/focus/innov-strat/google-enters-banking-lures-new-players-to-baas/