From banking to e-commerce, industries have adopted digital identity verification in an attempt to make services more transparent, secure, and agile. The healthcare sector is not far behind. With the quick adaptation of remote consultation during the pandemic, medical services are seeing many benefits of going digital. While it is a positive sign, remote health services come with their apparent challenges. Here’s how leveraging digital identity can help pivot the healthcare industry in the right direction.
Digital Identity in Healthcare: Opportunities
Legacy healthcare systems rely heavily on data that is collected through physical channels. These data points include medical history, phone numbers, age, addresses, and other demographic details. This method of collecting and managing data is increasingly becoming unreliable, risky, and time consuming. It often results in data loss, theft, or breaches. It often results in data loss, theft, or breaches.
According to a recent study released by the World Bank, a secure, inclusive, and responsible method of identifying and authenticating patients will help provide better healthcare facilities, treatments, and management.
Here are some benefits of adopting digital identity in healthcare:
Reducing the risk of identity fraud: By building on the foundational identification system, according to the World Bank, “Countries may be able to create economies of scale and avoid duplicate databases, systems, and data collection efforts.”
Improving conversion and member engagement: Both patients and healthcare providers are likely to save time by eliminating the need to apply for or carry additional identity documents and fill out and process multiple enrollment forms, among other procedures.
Interoperability of data for better information management: Accessing databases from other services such as taxation will help in regulated exchange of information. It will allow healthcare providers to respond to queries faster and resolve issues such as inaccurate or incomplete medical information.
Offering complete data privacy: Online identity verification can effectively eliminate the risk of patient-related fraud and identity theft. This can be done by robust encryption of patients’ records. Digital identification and verification can be further enhanced through advanced authentication using biometrics.
Better treatment and care: Digital identity can help in providing accurate and timely information from multiple sources for better diagnosis and treatment, thus efficiently managing time between testing and offering final treatment, improving follow-up care, and reducing duplication.
For these reasons, digital identification in healthcare is expected to help practitioners achieve better outcomes with 100% compliance.
WHO reports that about 47% of countries now have an electronic health record (EHR) system, while about 83% have adopted at least one mobile health application. Here’s a quick look at some of the nations that have so far successfully used digitization in healthcare to control the spread of the COVID-19 virus:
Leveraging Digital Identity to Modernize Healthcare
Adopting a modern approach to identification leveraging digital identity can significantly improve member experience while delivering data security and cost reduction in healthcare institutions. Phone-Centric Identity™, which relies on billions of signals pulled in real-time from authoritative sources, including those on mobile devices and phone numbers, is a powerful proxy for digital identity and trust. Digital ID, if implemented in a tokenized form, eliminates the need for members to exchange personal information during each transaction, thereby making the interaction secure.
The use of digital IDs based on Phone-Centric Identity™ can significantly improve member experience by exchanging complete and accurate contact information, thereby eliminating the need for cumbersome identity verification processes.
In a nutshell, here are some of the key benefits of adopting a digital ID-centric approach to identification and authentication in healthcare:
- Authenticate patients’ data instantly and securely
- Protect patients from any kind of medical identity theft
- Reduce administrative spend and overall operating expenses
- Enable enhanced experiences such as passwordless login
Digital identity verification and authentication can also create a direct positive impact on ROI by reducing the operational cost associated with identity verification. A trusted verification mode based on tokenized identity cuts down the time taken to verify a member on any channel (e.g., at the contact center), thereby driving down OPEX. The time, thus saved, can be used to service more members, boosting member engagement.