How Fifth Third creates a data-driven CX

https://bankinnovation.net/allposts/biz-lines/lending/how-fifth-third-creates-a-data-driven-cx/
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Melissa Stevens, chief digital officer of the 160-year-old Fifth Third Bank, is using data to advance the bank’s innovation and customer service strategy, one that hinges on being a relationship-based bank. “How many years have we all been holding all the transaction information for you about your life, but we offer you something that has …Read More

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https://bankinnovation.net/allposts/biz-lines/lending/how-fifth-third-creates-a-data-driven-cx/