ICICI Bank Partners with ZestMoney to Add BNPL Feature

  • ICICI Bank is integrating ZestMoney’s EMI (Equated Monthly Installments) BNPL network into its Cardless EMI product.
  • Customers can use ZestMoney’s BNPL capabilities to make purchases of up to $12,900 (Rs. 10 lakh).
  • This BNPL tool is currently live for ICICI clients making purchases online and will be available at physical retail locations “soon.”

Another day, another onslaught of BNPL news. Following this week’s chatter on Apple Pay Later and Zopa’s entrance into the BNPL market, ICICI Bank in India announced a partnership with Equated Monthly Installments (EMI) BNPL network ZestMoney.

The tie-up will enable ICICI Bank to expand its Cardless EMI product that facilitates purchases at participating physical retail and e-commerce platforms. When using ZestMoney’s BNPL capabilities, ICICI customers can use cardless credit to make purchases of up to $12,900 (Rs. 10 lakh) online or in-store and pay for it in EMIs. ICICI customers can also use ZestMoney’s flagship Pay-in-3 offering that enables users to split their transaction into three EMIs without extra cost.

“With this partnership, millions of our pre-approved customers can shop from e-commerce platforms and retail merchants registered on ZestMoney by just using mobile phone and PAN,” said ICICI Bank Head of Unsecured Assets Sudipta Roy. “We believe this facility provides immense convenience and improves affordability of our customers, as they can purchase high-value products on EMIs in a secure, instant, and digital manner, without even carrying their cards or wallet.”

This BNPL tool is currently live for ICICI clients making purchases online at ZestMoney’s retailer network which includes Xiaomi, OnePlus, Sugar, Mamaearth, Decathlon, Boat, Yatra, Urban Ladder, Vijay Sales, Titan Eye Plus, and more. BNPL payments made at physical retail locations will be available “soon.”

Launched in 2020, ICICI Bank’s Cardless EMI feature is most popular for users between the ages of 25 to 35. The solution is most widely used in e-commerce shopping platforms, travel, education, insurance, healthcare & wellness, and fashion apparel.

Founded in 2015, ZestMoney enables its 17 million users to apply for a digital credit line within seconds. The company’s merchant network includes 10,000+ online retailers and 75,000 physical stores. In addition to winning Best use of AI/ML at last year’s FinovateAwards, ZestMoney was also selected as a 2020 Technology Pioneer by the World Economic Forum and was recognized as the second fastest-growing technology company by Deloitte India in 2021.

Photo by Jeremy Bezanger on Unsplash