Identity Decisioning Platform Alloy Locks in $52 Million to Help Companies Fight Fraud
  • New York-based identity decisioning platform Alloy has raised $52 million in funding at a valuation of $1.55 billion.
  • Alloy will use the additional funding to help it respond to global demand in the wake of its recently announced international expansion.
  • Alloy made its Finovate debut at FinDEVr Silicon Valley in 2016.

Alloy secured $52 million in new funding today. The identity decisioning platform for banks and fintechs announced that the investment, led by Lightspeed Venture Partners and Avenir Growth, gives the New York-based company a valuation of $1.55 billion. The capital will help Alloy respond to growing global demand for its fraud prevention solutions.

Existing investors Canapi Ventures, Bessemer Venture Partners, Avid Ventures, and Felicis Ventures also participated in the funding. This week’s investment comes almost one year after the company raised $100 million at a valuation of $1.35 million.

“We feel incredibly lucky to have partners that not only understand the impact of our investments into our platform and in expanding globally but also proactively come to the table to support them,” Alloy co-founder and CEO Tommy Nicholas said when this week’s investment was announced. “With this newest investment we’ll be able to accelerate our growth and better address the global fraud challenges that companies are facing.”

Alloy demonstrated its technology at our developers conference, FinDEVr Silicon Valley 2016. At the event, the company discussed how its technology enables businesses to build fully-customizable APIs for customer identification and compliance. In the years since then, Alloy has grown into a fraud-fighting unicorn with more than 300 companies using its API-based platform to automate identity decisions during the account origination process and monitor those decisions on an ongoing basis. Leveraging more than 160 data sources, Alloy enables institutions and companies to pull customer, credit bureau, and alternative data through a single point of integration to help them find and onboard good customers without increasing their exposure to potentially fraudulent activity.

Over the past 12 months, Alloy has experienced revenue gains of more than 2x. Processing more than a million decisions daily, Alloy includes Ally Bank, Ramp, and Evolve Bank & Trust among its customers. The company was named to the seventh annual Forbes Cloud 100 last month, a roster of the world’s top private cloud companies. In August, Alloy also announced that its fraud and risk decisioning platform is now officially available in 40 countries in North America, EMEA, Latin America, and APAC.

“We’ve identified a clear need in the global market for Alloy, particularly with the recent rise in fraud, fines for poor implementation of regulatory requirements, and the growth of embedded finance,” Alloy Head of Global Edwina Johnson said. “We’re excited to bring Alloy’s unique platform, and team, to companies operating worldwide.”

Photo by Scott Webb