India’s CRED Raises $251 Million for Credit Card Management Platform

CRED, the members-only credit card management platform that rewards users for paying their credit card bills, has landed $251 million in funding this week. The Series E round boosts the India-based company’s total raised to $722 million and increases its valuation to just over $4 billion.

The round was led by existing investors and private equity firms Tiger Global and Falconedge. DST Global, Insight Partners, Coatue, Sofina, RTP, and Dragoneer also contributed. New investors Marshall Wace and Steadfast also joined the round.

CRED, which did not disclose its plans for the investment, launched its online bill payment platform in 2018. The company incentivizes its 7.5 million members to pay their bills on time to improve their credit score. If the user pays on time, CRED sends them CRED Coins they can use to earn rewards or receive access to curated products and experiences.

The Bangalore-based company launched a new product called CRED X IPL last month. The new offering allows members to use their CRED Coins to shop at the CRED Store, book stays on CRED Travel, receive exclusive rewards and cashback, and access offers when they shop online. CRED X IPL also incorporates a competitive aspect; users are pitted against each other on a leaderboard and the one at the top each month receives a jackpot prize.

CRED also counts itself as a fintech investor. The company recently invested $5 million in CredAvenue, a digital platform that helps investors discover, trade, execute, and fulfill debt solutions. CRED is also in talks to invest in Uni, a startup that aims to make credit cards more accessible.