https://bankinnovation.net/allposts/biz-lines/payments/inside-look-how-deep-personalization-steers-rbcs-innovation/ |

Share Banks have spent years trying to foster relationship banking through digital channels, and for Royal Bank of Canada, that means creating a malleable app that morphs, depending on which customers are using it. “We are in what we call ‘deep personalization’ and really rotating the experience fundamentally around the customers’ needs,” said Rami Thabet, …Read More
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https://bankinnovation.net/allposts/biz-lines/payments/inside-look-how-deep-personalization-steers-rbcs-innovation/ |