Klarna pledges to support the frontline response to COVID-19 with ASOS Giveback Day


Klarna, the leading global payments and shopping provider,
has committed to support the International Committee of the Red
Cross (ICRC) in its frontline response to COVID-19, by donating
£1, $1 or €1 for every Klarna transaction placed at ASOS
globally on 29th April.

This dedicated “Giveback Day†will take place
internationally*, enabling Klarna and ASOS customers to take part
in the ICRC’s relief efforts against the pandemic. Giveback day
will help some of the world’s most vulnerable people, such as
those living in countries affected by conflict. Money raised for
the ICRC will go towards activities such as sanitation to prevent
the spread of the disease, support for vital health infrastructure
such as hospitals, and towards ensuring access to clean water for
countless communities.  

Klarna has not placed a limit on the amount that it will donate
as part of the Giveback Day, and has guaranteed to honour every
Klarna transaction placed at ASOS in the relevant currency.

Customers shopping on Giveback day at ASOS can browse a curated
edit of over 85,000 products, sourced from 800 of the best global
and local third-party brands in addition to a mix of fashion-led
in-house labels including ASOS DESIGN, ASOS EDITION, ASOS 4505 and

 Commenting on this international pledge, Luke
Griffiths, Commercial Vice President at Klarna said:

“These are challenging and worrying times for us all and we
are incredibly proud to be supporting the ICRC alongside our
friends at ASOS. The ICRC is carrying out essential work to improve
protection and reduce the spread of COVID-19 and we are delighted
to be supporting the efforts with our Giveback Day. We haven’t
capped our pledge to ICRC and so, for each and every Klarna
transaction placed at ASOS on 29
th April, we will be
donating £1, $1 or €1 to provide aid in already-exposed
communities. We look forward to enabling our customers to directly
support the international fight against the virus and demonstrate
how all of us can contribute, wherever we are.â€

Eve Williams, Brand Experience Director at ASOS
: “At ASOS we want to do as much as we can to
show our appreciation for the vital organisations that are helping
during this worrying time.  We are pleased to be able to extend our
ASOS Supports campaign to this initiative with Klarna in supporting
the ICRC.â€

The post
Klarna pledges to support the frontline response to COVID-19 with
ASOS Giveback Day
appeared first on The Fintech Times.