M1 Finance Locks in $150 Million in New Funding


Another day. Another new fintech unicorn.

M1 Finance, which offers a financial super app featuring automated investing, lending, and banking services, has secured $150 million in Series E funding. The round was led by SoftBank’s Vision Fund 2 and takes the company’s total capital to more than $300 million. The Chicago, Illinois-based fintech now has a valuation of $1.6 billion, giving the firm “unicorn” status.

In its funding announcement, M1 Finance noted that the investment will help the company develop and deliver new products and features, continue to innovate on its platform, and expand its workforce. The Series E, which featured the participation of existing investors, as well, comes after a year in which the M1 Finance launched a trio of new solutions – Send Check, Custodial Accounts, and Smart Transfers – and reached more than $4.5 billion in total assets under management.

“Each funding round is proof and motivation that people believe in our mission of empowering financial well-being,” M1 Finance founder and CEO Brian Barnes said. “Financial well-being isn’t a luxury, it’s a necessity. Our platform helps people have more control, more freedom, and more power over their money. We experienced massive growth in the past year, and it’s extremely gratifying to see investors and clients believe in our vision and make it a reality.”

A Finovate alum since its debut at FinovateFall in 2016, M1 Finance combines the ability to build and maintain a personalized, automated investment portfolio – including access to fractional share investing – with a flexible line of credit and a digital banking service integrated into the user’s investment portfolio. M1 Finance offers both a free Basic program as well as a Plus program for $125/year (with the first year free) that has a lower borrowing rate, 1% cash back on spending, and access to Smart Transfers, Custodial Accounts, and Send Check functionality.

“M1 Finance simplifies the complex, time-consuming money management process for individuals,” SoftBank Investment Advisers Managing Partner Munish Varma said. “We believe the company is well-positioned to consolidate users’ financial lives on a one-stop super-app with its Invest, Spend, and Borrow products.”

Photo by Marcus Turnbo from Pexels