Media company MBC Group is to support the Middle East and North Africa (MENA)-based crypto-asset trading platform BitOasis in distributing crypto educational and awareness campaigns across the region via the use of its digital platforms and TV channels.
BitOasis plans to connect with its audience via its regional brand and a new educational programme distributed across the largest media network for MENA.
According to reports, the market for cryptocurrency in the Middle East, North Africa and Turkey (MENAT) region grew by 1500 per cent between July 2020 and June 2021; making the region one of the fastest-growing markets in the world.
A recent YouGov study shows that 21 per cent of those surveyed in the UAE indicated that they intended to invest in crypto within the next 12 months; being the third-largest figure globally. The survey also indicates that 18 per cent of Saudi residents already trade in crypto.
Commenting on the growth potential within the regional crypto space, Ola Doudin, CEO and co-founder of BitOasis, said: “In countries like the UAE and Saudi Arabia crypto assets are steadily going mainstream due to early adoption by tech-savvy Millennial and Gen Z retail investors, but a massive majority across the region still do not have a good understanding of this emerging asset class.
“BitOasis has an obligation to address that. We are ramping up efforts to ensure consumers are aware and educated about investing in crypto across our region whilst offering the simplest and most accessible way to invest.”
Doudin continued: “Our collaboration with the MBC Group aligns with BitOasis’s long-term objective of building an efficient, secure and inclusive virtual asset ecosystem within the region. Crypto education is front and centre of our strategy, and MBC’s trusted and high-visibility platforms will allow us to localise our approach towards educating regional audiences about virtual assets.”
Fadel Zahreddine, group director of emerging media at MBC Group added: “We’re witnessing the fast speed at which our region is embracing and adopting the blockchain and web3 technologies. Seeing as how cryptocurrencies are essential to this ecosystem, we see this partnership as a natural progression as we usher in this new era.”
BitOasis has grown to become the region’s largest crypto trading platform, having recorded over $4billion in trading volume to date.
Srinu Chowhan, VP of marketing and growth at BitOasis, concludes with: “Our goal is to bridge the crypto knowledge gap, and our partnership with MBC Group will help us realise this goal.
“BitOasis’s crypto awareness initiatives will help demystify blockchain and crypto assets, and MBC’s media platforms will play a key role in ensuring this educational content reaches across the region.”