MBLM: Financial services lagging in brand intimacy

https://bankinnovation.net/allposts/biz-lines/retail/mblm-financial-services-lagging-in-brand-intimacy/
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Share The 2020 Brand Intimacy Study this week ranked financial services 11th in a list of 15 industries when it comes to building an emotional connection with customers. The study was released by MLBM, a consulting firm specializing in brand intimacy. “Before the crisis, financial services brands were showing signs of eroding brand intimacy, appearing …Read More

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https://bankinnovation.net/allposts/biz-lines/retail/mblm-financial-services-lagging-in-brand-intimacy/