Mobile trading app Edelweiss increase users 65%

Edelweiss Wealth Management, has announced a 65% year-over-year increase in its user base in India for its mobile trading app.

More than 58% of that increase is attributed to the active user base of Edelweiss Mobile Trader, which expanded its reach to customers in India by offering services in three languages; Hindi, Gujarati and Tamil, according to a report in Money Control.

“We are poised on the verge of tremendous and unprecedented change and the BFSI industry has kept pace with developments, staying relevant to emerging investor needs. The fact that the highest user base for EMT, stems from non-metros, validates our commitment to innovation and client-centric DNA,” Rahul Jain, head of Edelweiss Wealth Management said in the report.

Edelweiss Wealth Management has also seen an increase of 677% in account openings for the Mobile Trader app in Q1FY21, as compared to Q1FY20.

The company attributed the growth to the user-friendly and advanced technology platforms that have been developed in-house.