Moto, the largest highway service operator in the U.K., is launching a click-and-collect mobile ordering program at 48 of its sites, backed by QikServe’s PreOday platform. The program will begin with a pilot at Burger King locations starting in June, according to a press release.
The program will allow motorists to browse and pre-order meals from Moto’s food outlets, select locatios and time and pick up the food upon arrival or have the food delivered to their vehicles.
“The motorway service station is the perfect place to show the power of our digital ordering platform,” Daniel Rodgers, founder and president of QikServe, said in the release. “It has the potential to transform the customer experience and make every rest stop a pleasurable one for guests.”
The announcement follows an agreement earlier this month with QikServe to offer mobile ordering at TGI Fridays in the U.K.
“It’s our duty to provide customers with a safe place to stop, a chance to get refreshments and refuel,” Guy Latchem, IT director at Moto, said in the release. “But more than that, it’s our goal to provide an exemplary service that go that extra mile, ensuring guests enjoy their experience with us.”