MX Brings the Benefits of Data Enhancement to VyStar Credit Union

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With more than $9 billion in assets, VyStar Credit Union is the
latest community-based financial institution to
partner
with open finance money experience innovator
MX. VyStar, one
of the 20 largest credit unions in the U.S., will leverage MX’s
data connectivity APIs, account aggregation, and data enhancement
tools to enhance the online experience for its more than 735,000
members in Georgia and northeastern Florida.

“Our strategy is to harness innovation and strategic fintech
relationships that provide the best experiences that will improve
our members’ financial well-being, and this partnership with an
innovative fintech like MX is a big step in furthering that
strategy,” Joseph R. Colca, SVP of Digital Experience at VyStar
Credit Union, said. “We’ve been impressed not only with MX’s
world-class data enhancement tools, but also with the alignment of
our missions to empower financial strength through member
advocacy.”

The partnership will enable members of VyStar Credit Union to
aggregate and view accounts from all of their financial
institutions into a single interface. MX’s technology collects,
cleanses, and enriches transaction data, providing insights that
help users more accurately plan their financial futures, as well as
take smarter financial actions in the present. VyStar believes that
embracing the technology will enable the Jacksonville,
Florida-based credit union to gain wallet share among its customers
by removing any need to log in to other apps or websites.

“With MX, VyStar is giving its customers greater clarity into
their finances, which is exactly the kind of innovation,
partnership, and money experience that MX loves to enable through
our powerful data platform,” Chief Customer Officer for MX Nate
Gardner said.

A multiple time Finovate Best of Show winner, MX most recently
demonstrated
its technology last year at FinovateFall. A leading data platform
for banks, credit unions, fintechs, and other financial services
providers, MX offers solutions to quickly and accurately collect,
enhance, analyze, and present financial data. The company enables
financial institutions to better understand and serve their
customers, and helps them empower their customers to make better,
more informed financial decisions.

Founded in 2010 and headquartered in Lehi, Utah, MX has made
headlines in recent months via its partnerships with companies like

Borrowell
, a leading credit education firm based in Toronto,
Ontario, Canada;
Advicent
, a SaaS technology solution provider for financial
advisors and planners headquartered in Milwaukee, Wisconsin; and

Central Pacific Bank
, a full-service financial institution
based in Honolulu, Hawaii. Named to the 2020 CB Insights Fintech
250 and highlighted as one of the fastest growing companies in
Utah, MX
unveiled
its open finance platform, MX Open, in September. Ryan
Caldwell is co-founder and CEO.

Photo byTina
Nord
 from Pexels

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MX Brings the Benefits of Data Enhancement to VyStar Credit
Union
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