NCR to aquire Freshop

NCR Corp., a provider of retail solutions, announced the acquisition of grocery e-commerce leader Freshop, according to a press release.

Adding e-commerce to NCR’s leading retail core point-of-sale platform will give retailers, especially regional and small grocery chains, the ability to quickly deploy buy-online, pickup-in-store capabilities for customers. This combination enables retailers to build stronger customer relationships, strengthen their brands, and earn better margins than with third-party e-commerce providers.

NCR estimates ‘buy-online, pickup-in-store’ e-commerce will grow by 25% per year through 2025. Third-party providers of online solutions initially filled the demand gap for these services when the pandemic hit, but grocers need and want to reclaim their customer experience. With Freshop, NCR plans to help grocers capitalize on the growth in e-commerce going forward.

“We know that by joining the industry leader in retail technology, Freshop can scale more rapidly and be an even bigger force in the market,” Brian Moyer, CEO, Freshop said in the release. “The team and I are proud of what we have built and are excited about this next step in our journey together with NCR.”