American personal finance outfit, NerdWallet, acquired U.K comparison site, Know Your Money. Financial terms were not disclosed but Know your Money will now become a NerdWallet subsidiary, but it will retain its staff.
Know Your Money has a 15-year UK history in the price comparison market, helping users find the deals on mortgages, loans and business bank accounts, according to a report in Finextra.
“Recently, the volatility of the stock market, unemployment, and plunging interest rates have consumers facing financial challenges they’ve never dealt with before and searching for content and products to help them navigate their new normal,” Tim Chen, CEO, NerdWallet, said in the report. “Because of this, there has never been a better time to expand the reach of our financial guidance and grow our business, and there is no better place to start than the UK.”