- Payments consulting startup Yeeld has teamed up with Stripe.
- Two former Stripe employees – Emily Tsitrian and Mira Boora – founded Yeeld in the fall of 2022.
- Earlier this month, Yeeld announced a partnership with Merit Software Holdings.
Payments consulting company Yeeld has announced a partnership with Stripe. What makes the partnership interesting is that Yeeld was launched just a few months ago by a pair of former Stripe employees: Emily Tsitrian and Mira Boora. The two financial services professionals are leveraging their more than 24 years of payments experience to help businesses optimize all aspects of the payments process – from managing chargebacks to streamlining payouts. Yeeld’s partnership with Stripe is the most recent example of this effort.
“Payments is no longer a commodity – it’s a strategy,” Tsitrian said. “It involves customer experience, geographic expansion, managing risks, and building for scale. Yeeld is passionate about helping businesses of all sizes achieve their payments-related ambitions, and partnering with Stripe will help (us) to do so faster.”
Yeeld offers service at three tiers: Kickstarter, Premium, and Enterprise. These tiers target tech-enabled SMEs and startups; marketplaces, mid-sized businesses, and e-commerce firms; and established companies, respectively. All Yeeld customers benefit from an initial, deep dive into the company’s current payment operations. This enables Yeeld to determine the best path toward optimizing the company’s system. Companies also receive a customized integration guide, a detailed project plan, as well as developer support and custom training. In its few months of existence, Yeeld already has gained 18 clients and completed 20 projects.
Earlier this month, Yeeld announced its partnership with Merit Software Holdings. Merit Software acquires, manages, and builds vertical software businesses. Yeeld will serve as the firm’s embedded payments consulting partner for Merit’s portfolio companies.
“We are excited to leverage the deep industry expertise from the Yeeld team to further accelerate growth and deliver even greater value to our customers, portfolio, and future acquisitions,” Merit CEO John Burke said.
Headquartered in Chicago, Illinois, Yeeld was founded in November 2022.