Product Quality Innovator unitQ Unveils its Impact Analysis Tool
  • Less than a month after its FinovateSpring demo, unitQ has introduced its Impact Analysis tool.
  • The new offering helps businesses identify both important product quality issues in their app as well as the impact of fixing those issues.
  • Impact Analysis enables companies to improve their unitQ Scores, which enable businesses to accurately compare their app with rival apps in the same industry.

Product quality platform and Finovate newcomer unitQ recently launched its Impact Analysis tool. The new offering helps businesses recognize and address critical product quality issues and the impact of correcting them.

“With Impact Analysis, teams can learn what impacts fixing an issue might have on KPIs like 1-star reviews, support tickets, brand sentiment, and more – before taking action,” unitQ Product Manager Brett Caplan wrote on the company blog late last week.

UnitQ’s Impact Analysis tool works by automatically identifying user-generated issues that will have the greatest impact on product quality if fixed. These issues – which unitQ calls “Quality Monitors” – not only guide teams toward the most important product quality concerns, but also steer the team away from concerns that may seem significant, but may have a minimal or even adverse impact on an app’s unitQ Score, as well as its rating within its own marketplace (i.e., Apple App Store, Google Play Store, etc.).

The unitQ Score enables companies to compare their app’s quality — based on Apple App and Google Play stores rating and reviews – against that of other apps from the same industry. A companion assessment, the Internal unitQ Score includes everything evaluated in the unitQ Score, but also includes user feedback culled from social media such as Twitter and Reddit, as well as data from customer support and chatbot applications. The new Impact Analysis tool enables companies to see the impact of potential improvements and changes on both scores.

“A unitQ Score closer to 100 indicates a brand has few product quality issues overall,” Caplan explained. “It means that users enjoy the product, the experience is well-designed, easy to use, responsive – and is virtually free of bugs, broken flows, and operational mistakes. Higher scores equal better products, and more satisfied customers.”

The Impact Analysis tool is powered by the machine learning capabilities of the unitQ Monitor, which measures, analyzes, and visualizes the unstructured data of user feedback. The technology translates text from more than 70 languages, normalizes and removes personally-identifiable information (PII), enriches data with sentiment analysis, and appends with product metadata. By turning qualitative feedback into quantitative data, unitQ helps companies discover important insights that enable them to improve product quality.

Headquartered in Burlingame, California, unitQ most recently demoed its technology at FinovateSpring 2022 in May. The company was co-founded by Christian Wiklund (CEO) and Niklas Lindstrom (CTO) in 2018. Among the company’s customers are firms such as Chime, Current, and fellow Finovate alums Klarna and Nubank.

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