Report Finds 85% of Merchants with Multi-Acquiring Strategy See Rise in Conversion Rates

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85% of merchants that have adopted a multi-acquiring strategy have seen an improvement in conversion rates, according to a new study by ACI Worldwide, a global provider of real-time digital payment software and solutions and Edgar, Dunn & Company, an independent payments consulting firm. The report explores the acquiring strategies adopted by leading global merchants and payment service providers (PSPs) to determine the operational, financial and other benefits derived from a multi-acquiring strategy and an acquirer-agnostic payments gateway.

According to the report, multi-acquiring offers multiple benefits for merchants and PSPs. In addition to increased conversion rates, both merchants and PSPs highlight resilience and a reduction in operational costs as the main benefits. Access to alternative payment methods (APMs) and the ability to support cross-border eCommerce are additional advantages.

The report finds that 57% of merchants and 70% of PSPs worldwide currently work with multiple acquirers. 40% of merchant respondents that use a single acquirer today want to use multiple acquirers in the next 12 months, while 70% of PSPs plan to increase the number of acquirers they use within the next 12 months.

“It is clear from our study that the majority of merchants and PSPs globally recognize the benefits from multi-acquiring,” said Benny Tadele, vice president, global merchant solutions, ACI Worldwide. “Merchants working with multiple acquirers express a high level of satisfaction, seeing an improvement in acceptance rates as well as the ability to access a broader range of payment methods. With connections to multiple acquirers, PSPs can tailor their service more precisely to meet the needs of individual merchants. They can provide access to the optimal mix of local and cross-border acquirers, to acquirers best suited to handling transactions of different types, in different verticals, and to those supporting the payment methods most relevant to the merchant’s customer base.”

Mark Beresford, director, head of the retail practice at Edgar, Dunn & Company, said: “This study has found that merchants and PSPs are developing different strategies to address the need to deploy robust payment acceptance solutions. Payment orchestration that encompasses intelligent routing of payment transactions across geographies for different payment types is now critical for the largest merchants and PSPs.”

For more information, please download the research reports here.

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