Sift Introduces Expanded Integrations for Fraud Prevention Ahead of Festive Shopping

Sift, a leader in Digital Trust & Safety, has announced several new additions to the Sift Connect Partner Program, allowing trust and safety teams to instantly discover and activate new integrations.

Now available in the Sift Console, the low-to-no code integrations with leading payment, business intelligence, and customer service providers create a fraud-fighting hub optimised for transparency and control. Some of the newest integrations available to Sift customers include Adyen, Braintree, Looker, PayPal, Stripe, and Zendesk.

As online merchants prepare for an unpredictable holiday shopping season due to the Covid-19 pandemic, trust and safety teams will be challenged to understand and adapt to new consumer patterns that may deviate from those of previous years. Likewise, fraudsters seeking to take advantage of unprepared retailers will look to exploit new consumer trends in order to blend in and steal from businesses and consumers alike.

With access to payment, chargeback, customer service, and other critical data points, trust and safety teams can stay ahead of bad actors, accept more legitimate transactions, and create a seamless experience for legitimate customers.

“Until recently, fraud fighters have been hamstrung by closed legacy systems that rely on archaic rules engines and stagnant data,” said Geoff Huang, VP of Product at Sift. “With Sift Connect, we’ve created a central nervous system for trust and safety teams, connecting every data source and tool needed to combat fraud and fuel growth.”

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