- Financial advice platform SmartAsset has acquired advisor prospect engagement company DeftSales.
- The company has integrated DeftSales into its SmartAdvisor advisor growth solution, renaming the technology DeftSales by SmartAsset.
- The new tool helps advisors respond to leads instantly, enabling them to engage warm leads before another advisor follows up first.
Financial advice platform SmartAsset is acquiring prospect engagement company DeftSales this week for an undisclosed amount.
Founded in 2020, DeftSales offers tools that integrate with a range of CRM platforms to automate financial advisors’ business development outreach and provide analytics insights on client engagement. The technology helps advisors respond to leads instantly, enabling them to engage warm leads before another advisor follows up first.
“We are enormously excited to announce the acquisition of DeftSales and we look forward to integrating their solutions with our own SmartAdvisor platform,” said company CEO and Founder Michael Carvin. “The feedback from advisors using DeftSales has been incredibly clear – by automating many tasks, it dramatically decreases the work required to be successful in converting SmartAdvisor prospects into clients.”
SmartAsset has integrated DeftSales into its SmartAdvisor advisor growth solution, renaming the technology DeftSales by SmartAsset. The new solution integrates SmartAsset’s compliant user interface with DeftSales’ automated campaigns and analytics. DeftSales by SmartAsset offers automated emails and text messages, FastCall technology that enables advisors to follow-up on leads while they are busy with a current client, and an analytics dashboard to monitor engagement efforts.
DeftSales Co-Founder and COO James Fason will join the SmartAsset team as Director of Engineering.
SmartAsset has a mission to help people make smart financial decisions. The company’s educational content, calculators, and tools reach 75 million people each month. In 2021, the New York-based company raised $110 million in funding, boosting its total funding to more than $161 million. And the company is still growing. SmartAsset has brought on 27 new hires so far this year.